Grenfell Campus's new web page continues to receive accolades. The success of the new website earned a 2017 Pinnacle Award of Merit presented by IABC Newfoundland and Labrador.
Amongst other things, the new website was designed with the following goals:
- offering a functional and appealing website where prospective and current students, faculty, staff, alumni and community interact and obtain valuable information
- increase overall web traffic and general interest in the campus by approaching the website redesign from a student recruitment perspective
- reflect our campus brand through vibrant colours and jarring imagery
According to the awards committee: " The new design was very user friendly, with good use of visuals and limited text. It was clear from outcomes the final product met the needs of better mobile friendliness and user experience. It was clear the team understood their target audiences needs for information access and incorporating their brand throughout the project."
As outlined in the award submission, visits to the website increased significantly during its first year of existence. Total website visits were: 643,531 (146.17% increase from 2015), total page views: 1,404,660 (183.52% increase from 2015) and returning visitors were 229,798 (173.21% increase from 2015)
"We know that more and more prospective students, and faculty and staff, use our website to learn more about our university," said Jennifer Hartley, Grenfell's marketing manager. "It was critical to our success that the website be attractive and represent our campus brand, at the same time providing users the information they need. We couldn't be happier with the success of our site and that it is being recognized through the awards it has received."
In 2016, the website earned a Hermes Creative Award.