Flat Bay Tourism Study
Fall 2017: The visit with the Mi'kmaq band in Flat Bay is part of the major project with the Business 1020 class – Introduction to Entrepreneurship. This project requires students to develop business models for a real client, which are well-informed by the needs of potential customers, knowledge of the area, and the vision of the client themselves. The goal of this particular project is to develop business models that would encourage the development of a sustainable tourism industry in the area, which not only promotes and celebrates the local indigenous heritage, but also provides a potential source of revenue for the Band to fund other local community services. The visit gives students get a better appreciation of the area, an understanding of what local projects are already being developed, and allows them to spot potential opportunities for new business ideas. It also promotes engagement for both the students and the managing members of the Mi'kmaq band in Flat Bay to give added meaning to the project.